Committed to a dynamic of sustainable development,Vignobles Foncalieu is dedicating a label to the new CAB (conversion to organic) endorsement, an initiative by the SudVinBio trade association which flags up wines in their 2nd and 3rd year of conversion for the consumer.
Unveiled at Wine Paris, the new CAB range, ‘Green Gang’ with its 100% bio-based and recycled packaging, is riding on the crest of the super hero wave in its own quirky way, and fighting for a ‘gang of winegrowers’ who have transitioned to organic.
Its three-colour label is an invitation for consumers to embrace change. “People have made a pledge to protect their area – a new form of struggle is being ushered in, and it’s positive and wellmeaning”, sums up Michel Servage. The slogan could well be a campaign call.